HORIKI ERIKO

The checkered packaging of Baumkuchen, the signature CLUB HARIE product, was created in a washi watermark pattern. The wheat and green-colored checkered pattern symbolizes the harmony and intermingling of humans and nature, and also expresses the corporate philosophy of a company dedicated to the art of confectionery making while taking good care of nature and the environment. The light column and ceiling light were playfully designed to tantalizingly evoke delicious images of Baumkuchen.