HORIKI ERIKO

Horiki supervised the design of this elegant package that uses a subdued matte texture to express the delicate laced design of the product. The individual wrappings highlight the beauty of the mesh, and the catchphrase used for 20 years was changed to a weaving-related phrase to expand the product’s worldview in accordance with the changing times.
(The pictured design was used from 2013 to 2019.)
Website:http://www.lotte.co.jp/products/brand/sasha/?lang=off