HORIKI ERIKO

The Japanese-style confectioner TANEYA, the parent of CLUB HARIE, opened a new branch in the Takashimaya Kyoto Store. The TANEYA shop is located opposite the CLUB HARIE shop opened in the previous year; both of them share the same checkered pattern watermark design, but in different colors. The parent TANEYA’s colors are a marbling of lavender and pale blue symbolizing the light of dawn; it is filled with powerful energy like the intense morning sunlight and celebrates the launch of the shop in Kyoto. The unique light column was inspired by the company’s key confectionery product, and both clearly differentiates TANEYA and welcomes customers.