HORIKI ERIKO

This is the exterior of a building across from the GINZA SIX shopping complex. A series of intersecting circle patterns were conceived to link this location with the design of the company’s store in Okayama and take advantage of the building’s long and narrow features.
This design features a rainbow-colored watermark pattern symbolizing hope, and it colors Ginza’s vibrant streets in the evening with a soft and soothing transmitted light.